In today’s fast-paced and ever-changing business world, organizational culture is the key to success. It’s the single most important factor that determines behavior - and behavior is what drives performance. As a leader, you have a special responsibility to shape your organization’s culture through your own behavior and the behavioral norms you establish. And let me tell you, culture is not something you can ignore or take for granted. It’s always shaping your organization, whether you realize it or not. So, if you want to create a winning team that’s capable of achieving greatness, you need to understand and shape your organizational culture.

In this book, we’ll show you how to do just that. We’ll give you the tools and strategies you need to create a culture for growth that drives performance, inspires innovation, and sets your organization apart from the competition. This book is also an important companion to leaders and teams working with the Safe2Great Culture for Growth tool. It provides a detailed introduction to the main concepts, ideas and methods to transform your culture towards Growth.